8 tips to avoid app submission rejection

There are a lot of app development firms creating mobile and web apps to help people work, entertain and utilize their mobile devices efficiently. There are more than 1 million apps each, in both (Google Play and App Store) popular app stores. It is quite important to learn how an application development firm decides to build an app. They answer a simple question. Will this app solve a problem or serve a purpose? If the answer is yes to this question, the application developer company will start building that app for users.

Building an app is one thing and getting it approved from the app stores is another thing. For this an app developer company follows the guidelines and procedures specifically created for submitting an app into the app stores. These guidelines are simple and easy, yet many apps developer companies and indie app developers find it difficult to comply these guidelines and rules.

In this post, I will ask you a series of questions, if you answer yes to most of these questions, then it is time to review your app before submitting it into any of the app store. Before getting started, it is also important to learn that these questions are based on my personal experiences while working for different app development firms. Yet, this does not mean that I am an expert on the subject, so don’t consider these questions as a full and final check on your app’s performance before submitting it to the app stores. Getting a second and third opinion is always a worth of a try.

1. Does your app crash sometimes?
If yes, then fix it. In order to avoid rejection, it is extremely important to test your application on all devices. You can easily avoid this situation by testing your app properly during development process. Many application development firms follow a strict development process which allows them to continuously check their app’s performance throughout the development lifecycle.

2. Does your app become slow or stop working after a certain time or number of runs?
If yes, then it is a problem you need to fix before submitting it into the app stores. It often happens because of memory leaks, which you can detect with the X-Code tool and then fix any possible memory leaks.

3. Does your app include private APIs not defined in the Apple Software Development Kit?
Yes, many apps developer companies use third party APIs within their apps. It is important to learn that Apple and Google only allows a handful third party APIs for public use. Moreover, you can’t dodge it as well, because Apple now uses an automated tool which can detect the use of private APIs, so you’d better not use any prohibited APIs to avoid dreadful rejections.

4. Is your app design compliant with the Human Interface Guidelines set by Apple?
No, the Human Interface Guidelines describe the principles to design a perfectly user-friendly interface compliant with Apple requirements. By following Apple’s design principles you can be sure that your app will ensure a superlative user experience and thus won’t be rejected from the App Store for design reasons.

5. Does your app provide very limited functionalities, like simply opening a webpage?
Yes! When the App Store was originally set up, many apps with extremely limited functionalities were submitted to it. In fact, it was very common for app developer companies to try and submit apps whose only feature was to open their company website, aiming at attracting more traffic. This kind of apps is now getting a straight rejection.

6. Does your app allow you to collect users’ data?
If Yes, then you should take users’ consent by informing them about your data collection policy. You should always inform your users on the terms of use of their personal details and offer them the possibility to opt out. In order to do this, you should provide your users with a clear privacy policy to acknowledge the importance of consumer privacy.

7. Does your app include racist comments, pornographic material, prolonged graphic violence or ridicule public figures?
If yes, then your app will be rejected for sure. You don’t need to be Einstein to guess that, right?

8. Can you prove permission to use all the copyrighted material shown in your app?
If No, then you are in big trouble. You may be seen as a copyright infringements perpetrator. You must be able to prove ownership or permission to use all content within your app, such as artwork, code and the overall concept. Should Apple have doubts about your content, you might be asked to prove ownership or permission to use it.

Wrap Up
In many application development firms, these questions are routine check before submitting an app to the app stores. However, each app development firm works differently. Quality Assurance (QA) processes are also different in each app development company. So, just read these questions to develop a better understanding of app store app submission policies.


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