Why app development firms need to focus more on enterprise apps

There are more than 1 million apps in each famous app store (Google Play and App Store) and both are growing at a rapid pace. However, when we see the number of enterprise apps in the app stores, we see a relatively low number of enterprise apps.

There may be something wrong in the app development firms approach. One opinion is that the success of indie developers like Dong Nguyen and his somewhat meaningless app Flappy Birds, has forced app developer companies to focus more on users’ based apps.

In the not so distant past, industry leaders like Ian Finley, Vice President of Gartner Inc. have used “security risk” as a reason of not distributing enterprise apps through the app stores. According to a report, mobile apps downloaded from public app stores disrupt IT security, as well as application and procurement strategies. It was a common notion that application development firms can’t really control their mobile enterprise apps if they distribute them via cloud-based public app stores. However, things have changed a bit in recent times, with the internal distribution system within the App Store for enterprise apps and the unique Enterprise Developer License means a lot of security for the app development firms interested in developing enterprise apps.

Still, there is a lot of gap between the number of general apps and enterprise apps. This is one of the many reasons, why Apple has joined hands with IBM to launch more than 100 enterprise apps by the end of 2015. According to the press release, IBM will work with Apple to develop 100 industry-specific enterprise solutions including native apps, developed specifically for iPhone and iPad. Thus, the deal will be mutually beneficial for both companies.

There are a lot of opportunities for every application development firm in building enterprise solutions. Even if they build a single industry-specific enterprise app the chances of success are far greater than the usual gaming app.The profit margin is also huge as compared to the non-enterprise apps.

Monetization of the general apps is pretty lousy at times, as they can only be bought once by a single user. Although, they try to augment the sales through in-app purchases. However, there is a limit to that too. Compare this to an enterprise app’s monthly/yearly subscription fee and you can clearly see which monetization model has better chances of making you the next big thing in the app development industry.

With all these possibilities and opportunities, one can only hope that app developer companies will focus more on enterprise solutions.


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